Geographic Information System Mapping

 

The phrase "geographic information system" (GIS) mapping is now widely used in many disciplines, including business planning and site selection for real estate. But what precisely is GIS, how is it utilized, and for what purposes? In this post, we will define GIS mapping simply, describe the kinds of characteristics and data that may be mapped, and discuss some of the most important uses for GIS technology.

What is GIS Mapping?

You probably picture paper-based fold-out maps or an atlas from your schooldays when you think about maps. The static maps from earlier times pale in comparison to the GIS maps of today.

Geographic information system, or GIS, is what it's called. It is a particular kind of mapping technology that enables the layering of data related to geographic locations. GIS mapping enables you to explore customized combinations of data layers in a dynamic tool instead of just a few important elements on a static map. GIS mapping helps you to visualize and identify patterns that are difficult to see if the data elements are in table format. It also helps to identify patterns that emerge when you view two or more datasets together.

What is mappable?

Any data element that can be connected to a latitude and longitude can be mapped using GIS (a geospatial point). In the context of business, this could include the places where clients are currently located, the places where consumers have a high likelihood of becoming customers, the places where competitors are located, estimates of the demand for particular services per household, demographic details like the average income, and more.

Uses for GIS Mapping

You may use GIS mapping technology to either focus on particular data items or to explore novel combinations of elements because it allows you to toggle data layers on and off. Whatever method is used, the objective is to find patterns that can guide business decisions.

A hospital system strategist, for instance, might utilize GIS mapping to see the expected demand for particular service lines layered over the network of sites inside their business. They may find chances to optimize which service lines are provided at each place by examining areas of high and low demand in respect to existing facilities.A retail or restaurant site selector may use GIS technology to view potential customer density, competitor locations, and other area draw factors to determine the viability of a potential site.

The geographic information system is frequently used as the foundation for additional analytics tools, such site score tools, and enables users to run reports on the underlying data.

Do you think GIS mapping could be a useful tool for your company?


Image source: https://education.nationalgeographic.org/resource/geographic-information-system-gis

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